Our 2017 polling showed a huge ballot swing towards pro-clean energy GOP candidates

“I’ve almost never seen an issue that flips so many swing voters.
And it works with the middle and the right. ”
– Gene Ulm




“Clean energy is a metaphor for the future—and most voters want to look forwards, not backwards.”
– Rich Thau



Read our press release detailing our survey

See the full top-line results

Check out the questions asked and the methodology used

How Republicans can win on clean energy

We ran a swing state message test to see the actual voter movement of a Republican clean energy message


Baseline Voter Preference Before Clean Energy Message


 Baseline Voter Preference After Clean Energy Message

See the swing state poll

Where did this ballot movement come from?

And the Republican base also responds well to a clean energy message

Why is clean energy so powerful in moving voters?


It differentiates them as a different kind of Republican


It deflects damaging Democratic attacks on the environment


It’s an issue persuadable voters care about more than other voters

So, How Many Clean Energy Voters are There?

29.8 Million US Clean Energy Voters

persuadable clean energy voters nation-wide

That’s 68,500 a district

What’s the Best Republican Clean Energy Messaging?

We tested clean energy messaging to support GOP candidates in 8 key swing states.

Find out how to talk to your voters.



We have conducted numerous polls, messages, tests and focus groups to truly understand how the Republican party can win with this issue.