Our 2020 polling showed a huge support for
pro-clean energy messages
It differentiates them as a different kind of Republican
It deflects damaging Democratic attacks on the environment
It’s an issue persuadable voters care about more than other voters
We tested clean energy messaging themes that are strong for Republicans, especially swing voters in the districts that flipped from Republican to Democrat in 2018.
After exposing the electorate to Republican clean energy messaging, the following themes provided the greatest lift in poll numbers.