Our 2020 polling showed a huge support for

pro-clean energy messages



See Our Polling

And the Republican base also responds well to a clean energy message



Source: North Star Opinion Research

Why is clean energy so powerful in moving voters?


It differentiates them as a different kind of Republican


It deflects damaging Democratic attacks on the environment


It’s an issue persuadable voters care about more than other voters

What’s the Best Republican Clean Energy Messaging?

We tested clean energy messaging themes that are strong for Republicans, especially swing voters in the districts that flipped from Republican to Democrat in 2018.

After exposing the electorate to Republican clean energy messaging, the following themes provided the greatest lift in poll numbers.


We have conducted numerous polls, messages, tests and focus groups to truly understand how the Republican party can win with this issue.